PUMA x COCA-COLA is the coming together of two iconic brands who share a profound history, a sense of positivity, and an ability to move culture forward. Collection pieces, like these limited-edition Rider FV sneakers – complete with silver Formstrip and silver foil – incorporate both brands’ DNA with a future-retro design language, reminding us to be proud of our past while also reminding us always to look ahead with positivity.